The following analytical tools should be featured on each analytical report for Facebook:
IMPRESSIONS
Type: Widget
Name: Impressions
Date Range: Automatic, compared to previous period
Presentation: Area chart
Dimensions & Metrics: None
IMPRESSIONS: ORGANIC / PAID
Type: Widget
Name: Impressions
Date Range: Automatic, compared to previous period
Presentation: Area chart
Dimensions & Metrics: Time dimension: Day; Metrics: Impressions, Organic Impressions; Sort by: Day, ascending
ENGAGED USERS
Type: Widget
Name: Engaged Users
Date Range: Automatic, compared to previous period
Presentation: Spline Chart
Dimensions & Metrics: None
IMPRESSIONS
Type: KPI
Name: IMPRESSIONS
Date Range: Automatic, compared to previous period
Presentation: KPI
Dimensions & Metrics: None
REACH
Type: KPI
Name: REACH
Date Range: Automatic, compared to previous period
Presentation: KPI
Dimensions & Metrics: None
NEW PAGE LIKES
Type: KPI
Name: NEW PAGE LIKES
Date Range: Automatic, compared to previous period
Presentation: KPI
Dimensions & Metrics: None
PAGE UNLIKES
Type: KPI
Name: PAGE UNLIKES
Date Range: Automatic, compared to previous period
Presentation: KPI
Dimensions & Metrics: None
FANS ONLINE
Type: KPI
Name: FANS ONLINE
Date Range: Automatic, compared to previous period
Presentation: KPI
Dimensions & Metrics: None
NEW PAGE LIKES
Type: Widget
Name: NEW PAGE LIKES
Date Range: Automatic, compared to previous period
Presentation: Spline Chart
Dimensions & Metrics: None
LIFETIME LIKES PER AGE & GENDER
Type: Widget
Name: LIFETIME LIKES PER AGE & GENDER
Date Range: Automatic, compared to previous period
Presentation: Heatmap
Dimensions & Metrics: Dimensions: Age (lifetime), Gender (lifetime); Metrics: Page likes; Sort by: Page likes, descending.
POSTS
Type: Widget
Name: POSTS
Date Range: Automatic, compared to previous period
Presentation: Table
Dimensions & Metrics: Dimensions: Post: Limit: 12; Metrics: Created at, Post reach, Engaged users, Post engagement rate, Likes, Comments, Shares; Sort by: Created at, Descending
