DoodyCalls Blog Publication Training Video
The DoodyCalls blogs must be manually published and then a post created using the blog link to promote the article. THIS PROCESS SHOULD BE DONE ON TUESDAYS but may be done as late as WEDNESDAY morning. Posts get scheduled for THURSDAY.
This is the process to do that.
1. Open the current MONTHLY REPORT and go to the "DoodyCalls Blogs" tab.
2. Log into Scorpion:
3. In the spreadsheet, the posting schedule is divided by week based on MONDAYS. So, week 1 is the week of the 1st Monday, etc.
4. Use the account name link in column B to open the account you are working on. (At this point you should have two tabs open - Scorpion and the account)
a. In Scorpion, Go to Publishing > Blog > Add New Blog
1a. Locate the website of the account you're working on:
2a. Verify you are on the correct account (blue banner)
b. Go back to the "backend" tab then go to the SCHEDULE tab and locate that week's blog. You'll find it by clicking the "history" button in the schedule tab. It most recent blog in the history (posted on Monday of that week).
1b. Click on the blog headline and it will open the blog in WordPress.
2b. You'll copy the following over into Scorpion:
- Headline
- Author (manually type DoodyCalls of (insert location name)
- Select Categories (pick the ones that apply out of PETS, PET WASTE, DOODYCALLS)
- Blog body (you'll copy it over then remove the image) Make sure it looks good.
- Image - Download the full-size version of the image and upload it.
- Image Alt text (describe the image for vision impaired)
- SEO Meta Headline (same as headline)
- SEO Meta Description - Teaser Text (make sure it doesn't get cut off)
- Set publication date to match the date in the backend.
- Publish.
C. In WordPress/backend
- Make a copy of the post
- Delete the blog body from the new post.
- Cut/Paste the teaser into the body. (The teaser should now be in the main text and teaser field empty.)
- Open an incognito tab and go to the website for the location. Find the blog (under about us) and open the latest blog.
- Copy/paste the link into the Link URL field in WordPress.
- Approve the new post that promotes the blog.
- Go back into the backend and manually schedule the post for Thursday.
Mark both blog upload and promo post complete in the spreadsheet.
Notify the Director of Content when all blog promotion posts have been scheduled.