SEO Fundamentals

SEO Fundamentals 

What is SEO?

SEO (Search Engine Optimization) is the set of strategies that helps your website appear on the first pages of Google without paying for ads. In practice, it is the process of making your site more useful, relevant, and trustworthy in the eyes of search engines, so your potential customers can find you at the exact moment they are looking for what you offer. It is like adjusting your shop window so it is always visible on the busiest street of the internet.  

What does it mean to “rank on Google”? 

To rank on Google means to occupy a position among the search results. The higher you appear, the greater your chances of being clicked. What matters most is that people rarely go past the first page, so ranking well means being exactly where your customers look, research, compare, and make decisions.

 What are keywords and why do they matter?

 Keywords are the terms a user types into Google when searching for something, such as “employment lawyer,” “upholstery cleaning,” or “how to increase sales.” They matter because they reflect your customer’s intent. When you use the right keywords in your content, website, and strategic pages, you increase your chances of appearing at the precise moment someone needs your solution. It is like speaking the customer’s language at the exact moment they are looking for help.