How to create an ad account in Meta Ads Manager

Modified on Thu, Oct 30 at 10:05 AM

When you sign up for Facebook, you’re given an ad account by default. You can use your ad account to publish, manage and measure your ads. If you or your business manages ads for multiple clients or projects, we encourage you to create a business portfolio which will allow you to create one or several ad accounts depending on your needs. Ad accounts in a business portfolio enable access to Meta's most sophisticated ad solutions. Learn about business portfolios.

All advertisers are limited to one ad account ID until they make a confirmed payment. After we successfully process your first payment, we may permit you to have more ad accounts. Ad account limits help us prevent potential abuse and fraud on our platforms. Learn how to troubleshoot ad account creation issues.

How to create your first ad account in Meta Ads Manager

To create your first ad account:

Create a Facebook account if you haven’t already. When you sign up for Facebook, you’re given an ad account and ad account ID by default. Learn how to create a Facebook account.
Note: You don’t need a Facebook account if you just want to boost a post from your Instagram professional account for the first time, but you won’t have access to some beneficial features and settings of an ad account. Learn how to boost ads on Instagram without an ad account.
If you have a Facebook account, you already have an ad account and an associated ad account ID number. Learn how to find your Facebook ad account ID number.
To access your ad account, go to Ads Manager. If you only have one ad account, it will be selected by default in Ads Manager.

After you have access to your ad account, there are steps you need to take before you can advertise with Ads Manager:

Make sure you have a Facebook Page or have an admin, editor or advertiser role on someone else’s Page. Learn how to create a Page for your business or how to request an admin, editor or advertiser Page role.
Set up a valid payment method. Learn how to add a payment method to your existing ad account.

Now you’re ready to start advertising in Ads Manager. To get started, learn how to create an ad campaign.

How to create additional ad accounts in a business portfolio

To create additional ad accounts in Meta Business Suite:

Create a business portfolio. Learn how to create a business portfolio.
Create new ad accounts in your business portfolio or add existing ad accounts to your business portfolio. Learn how to create or add an ad account to your business portfolio.