Meta Ads: FAQ's

Modified on Fri, Oct 31 at 4:06 PM

Meta Ads: FAQ's

Q. Where are Meta Ads shown?

A. Ads can appear on Facebook, Instagram, or both platforms.

Q. What is the difference between a boosted post and an ad campaign?

A. Boosted posts are a simplified option for promotion a single post bringing it additional eyes that it may not have gotten otherwise. Ad campaigns are more advanced and have settings for targeting, objectives, schedules, budgets, and more. Both show statis but you are generally getting more details information on ads than boosts.

Q. What do people mean by ad campaign "optimization"?

A. Generally when an ad is being optimized it means that it is being reviewed to look for opportunities to improve the ad set. This can mean changing the image or video, editing the wording, using different hashtags, changing the audience location, or adjusting the budget. These changes can help improve the ads for better results.

Q. Does it matter how often you make changes to your ads?

A. Yes, it definitely matters! When ads are created they go through stages and the first one is called "learning mode" where Facebook's algorithm learns how to best deliver the ads to achieve the campaigns objective. This process involves audiences, placements, data collection, and creatives to find the most effective combination to execute the ad. When changes are made to the ad settings it can put the ad that is progressing back into "learning mode" as if it were new again. This is why it is best to ensure ads are 100% ready before launching which helps avoid changes.

Q. Is it possible to launch 2 ad sets at the same time and get different results?

A. Yes, there are a lot of factors that go into each ad set and each of them have an effect on the overall performance of each ad. The way that the Facebook algorithm reads the ad settings and decides where to utilize the ad based on many factors. It is common to launch more than one ad at the same time and get different results.

Q. Does Social5 provide reporting when running an ads campaign?

A. Yes, there are monthly ads reports ran and sent to customers who are actively utilizing ad campaigns.