Google Ads FAQ

Modified on Tue, Nov 4 at 3:40 PM

Google Ads FAQ

Q. What are the benefits of Google Ads for your business?

A. Google ads are a great way for businesses to reach a specific audience, with customizable targeting, controlling costs, and only paying for results like clicks, gaining immediate website traffic, and measuring campaign performance to make data focused decisions. It also offers flexibility to scale campaigns for any business size and provides a wide reach across Google's network.

Q. What is precise targeting?

A. Targeting the audience based on location, demographics, interests, language, etc.

Q. Are Google ad campaigns customizable?

A. Google ad campaigns are customizable in that you can control when, where, and to whom your ads are shown using options like keyword targeting in variations broad, phrase, or exact match. There are also geographic locations where you can select specific states, cities, or zip codes.

Q. Are Google Ads good to use if you're already doing ads on social media?

A. Yes, while it is great to do social media ads there are benefits to running ads on Google as well. Running ads on both Google and social media platforms is a good foundation for a comprehensive ad strategy. Google ads are effective at capturing high-intent customers who are actively searching for your products or services.

Q. How much do you have to spend to see results?

A. The amount you have to spend on Google Ads depends on a lot of factors, such as, industry type, geographic location, and your campaign goals. The industry type can either widen or narrow the results, the geographic location can be too big for your budget and it may spread the budget too thin for the area, and the amount of competition for your particular audience.

Q. Are Google Ads generally giving fast results?

A. Usually doing ads on Google are most beneficial when they have time to run and gather data. Usually after 2 to 3 months you can see the patterns of what is working and what is not working to achieve the objectives set for the ad campaign. The data allows ad specialists are able to optimize ads and improve them to dial in the right results.